Category Archives: Computing

Digital Media – a New tool for Creativity

Digital media

Digital media is not exclusively designed for those who are knowledgeable with technology. Video streaming is available for anyone when shopping, riding aboard a taxi, and waiting at train stations through mobile devices. It is a useful tool for communication that has become very popular these days.

Design agencies are taking into account the trend for digital media. A creative design agency realizes what digital media can do in promoting and marketing a brand and in communicating among employees.

Amazing facts

People are too fond of videos that Google owned YouTube shows statistics for video streaming is at 2 BILLION hits every day. The U.K. shares about 35% of this audience. The recorded number is not from the entertainment world alone. B2B (business-to-business) and B2C (business-to-consumer) videos also share a percentage. More proof below:

  • The number of visitors of sites with videos rise up to 96%
  • Land Google’s first page of search results by over 50 times greater if videos are added in your site
  • Sales volume increases by up to 30% with videos
  • Visitors stay longer than 2 minutes on sites with videos
  • About 3-4 times more buyers will respond to videos compared with words

What creative design agency will not be compelled to use videos for branding, marketing, and communication based on these numbers?

Applying the concept

These statistics are fascinating but applying the concept may become a problem. Athlon Production was quoted for saying that digital media is refreshingly new. They too understand why even experts in branding, marketing, and communicating are easily swayed by the idea. But this should not leave the most important question about what the business needs to answer.

The aforementioned question should be answered meaningfully because digital media is not always for everyone. The same query will be also be mentioned by the people who pays for this video related services.

Content Matters

Once the basic is taken care of, applying the concept in accordance to what the company wants to convey is what’s next. Design agencies know what to do about this but you should still sit down with them on a critical reason. Tracc Film notes that even interesting concepts become uninteresting depending on the viewers. This has to be dealt with first. The presentation of the content follows after. Tracc Film believes that presenting the content has to be very convincing. Sliced Bread Animation on the other hand suggests that presentation is done through storytelling for a compelling way to share ideas.

The Value of Presentation

Obviously, digital media must be utilized according to the company’s principles. Although a creative design agency can handle this, you should validate everything nonetheless. Consistency amongst all things related to your brand must be achieved. Otherwise, buyers will not understand what is being conveyed as a whole.

Sliced Bread Animation compares digital media such as animation with noise levels. These should be balanced in order to achieve its purpose. Millions of pounds are spent yearly in relation to this. It is but imperative to make sure that noise levels being mentioned here are well proportioned.

Outcome which matters

Despite issues associated with the initial stage of utilizing digital media such as YouTube, one major advantage includes being able to measure success. Statistics are provided to see progress and to ensure that a return on investment or ROI is achieved.

What Gas Street Works suggests are methods to maximize what videos can do. Uploading videos to YouTube or Vimeo is not enough, creating a YouTube channel is better. This increases the number of users your company can reach and satisfy.

Summary

Digital media can become a very useful tool in for brand promotion and marketing as well as communication. Choosing the mode by which this is done is the most important factor.

People are inclined to be up to date with today’s technology. In the middle of this excitement, we should not disregard the old ways such as print advertising. Even design agencies understand the value of traditional options in communicating. Digital media is only a new tool in creativity.

 

Why Data Backup is Important for Business

data backup

In this age of digital technology, your business is left behind without data backup. This is necessary to preserve important files including documents, contacts, emails, and other company files.

Although innovative options to save data are offered now, traditional methods are still available. These include computer hard drives, file storage disks, NAS or SAN, and other related storage solutions products. Utilizing these types of data backup solutions can be administered within the company’s budget and organization.

Online and offline data backup

Aside from data backup internally accomplished within the company’s bounds, your company may also take advantage of external services offering data backup solutions. These services offer online and offline data backup options. The former refers to web based data storage while the latter refers to file saving through a physical remote location.

Online data backup is often associated with cloud storage. This service enables subscribers not only data backup but also file access remotely. Any device with Internet connection can access the company’s files from any location and even while on the go. Offline or sometimes referred to as off site data backup on the other hand, still utilizes the Internet to automatically store specified files onto the receiving remote network location.

Traditional versus modern data backup

Between traditional and modern methods of data backup, the most obvious difference is the presence or absence of a physical storage. Traditional options are often accompanied by physical file backup solutions while more modern options are often without actual devices except for offline data backup.

The issue of cost will be dependent on certain factors. Although the old way appears to be less costly, the price of innovative solutions can be justified. There is also a note on convenience. The traditional ways require manual intervention in order to save files. New methods on the other hand are often on auto pilot. The data capacity is also often limited for the traditional while more files can be saved using modern ways. As for safety and security, newer data backup options are more reliable. The tendency of lost files due to natural disasters and even theft can even be avoided through these.

The importance of data backup for business

In relation to the possibility of losing files, businesses are taking advantage of either online or offline data backup in order to protect the company. Important business data when not backed up can impair the company’s operations in case data is lost and cannot be recovered.

The notion that brand new computers are sufficient to store files is wrong. Even new work computers can potentially be harmed by viruses, spyware, and other malware over the web. Thus, sales input, employee or customer data, and other company information must be backed up.

In connection to impaired operations, a company’s overall productivity for employees is also affected due to lost, corrupted, or missing files. Without a feasible data backup plan, businesses will suffer from lesser number of processed orders or transactions from customers and fewer tasks accomplished from employees.

Lesser orders or closed deals of course, convert to a smaller percentage of sales conversion. In other words, the company’s profits are lost due to the lack of data backup solutions.

Data backup solutions are necessary for any company to thrive in this modern world of technology. Data backup saves a business from potentially losing important data, losing work efficiency as well as productivity, losing money for expensive and sometimes ineffective data recovery, and losing sales or profits too.

Video Monetization through the YouTube Partner Program and What Videos Sell

video monetization through the youtube partner program

Ever wonder why there are advertisements in certain videos over YouTube? This is because the channel owner has opted to monetize the uploaded videos in order to earn money whenever the ads are visited, clicked, or viewed by site users.

Video Monetization in YouTube

For more information on how to qualify for video monetization or become a YouTube partner, visit the page http://www.youtube.com/account_monetization. Here, you’ll also find answers to commonly asked questions such as the following:

 

How can my videos make money?

How much money will my videos earn?

What types of videos are eligible?

Which videos are not eligible?

How will I be paid?

 

YouTube Partner Program and Adsense

In a nutshell, the YouTube partner program allows you to earn money when users click or view the ads displayed inside the video. Earnings will depend on the type of ad and the pricing per advertisement. But a prerequisite is to have an Adsense profile. This is Google’s universal publisher and advertiser account for all its services including YouTube. Adsense is associated with Google so you must first have a corresponding account such as Gmail. The signup page for Adsense is https://www.google.com/adsense/signup.

 

Adsense Approval

Getting approved for Adsense will be a challenge. In relation to this, the easiest way to be eligible for Adsense (as a publisher) is to setup a Blogger (Blogspot) blog and publish at least 10 posts that are grammatically error free, of high quality and original or not copied elsewhere.

 

YouTube Videos to Make

Once you are approved for Adsense, the next challenge will be to make and upload traffic generating videos since one of the prerequisites for approval when joining the YouTube Partner Program is traffic. This means that your videos should have reached a specific number of visitors in total.

 

So what videos generate traffic back to your channel and may potentially earn from ads displayed on videos which are qualified for the program? Here are some ideas:

 

1. Clips from movies, television shows and music videos

Be sure to acknowledge copyright from the source so as not to get in trouble for infringement issues.

 

2. Recordings from live performances of music artists

An example is this video – http://youtu.be/GX8QBjiQ69s

 

3. Audio only

Songs with only a picture or more included.

 

4. Lyric videos

Lyrics are flashed while the video is played. You can make one through a PowerPoint presentation with music added. Just convert the .pft file into a version which YouTube supports. To convert the file, you may use free file conversion tools available through various websites online. Simply search using the key phrase “free file conversion tool online” or something similar.

 

5. Cover videos

It’s your own rendition of a musical track. An example of this is the well followed group Boyce Avenue.

 

6. Original composition

This is how Rebecca Black became both famous and infamous. Remember that love or hate relationship with her song Friday?

 

7. Parodies

These are comical video adaptations of popular songs. Call me Maybe by Carly Rae Jepsen can be considered a track with the most parodies and spoofs ever made on YouTube’s history.

 

8. Video blog

Literally a blog set in video where you can talk about current events, national issues and personal ideas or so on. It can be comedic like Shane Dawson TV or iJustine.

 

9. Tutorial

Makeup tutorials are a hit on YouTube but you can basically make a tutorial video about anything. For web related tutorials, you can use a screenshot tool to record what you’re doing on your computer.

 

10. In-game video

These are live recordings of a gamer playing a computer video game or even a mobile device app. In most cases, it is a walk through on how to beat game bosses, survive a challenge, recover treasures or hidden items, and win past a level.

 

11. Slideshow

From the upload page of YouTube, you’ll find a button to create a slideshow video from a collection of photos regardless of the theme or topic.

 

12. Travelogue, adventure, and events

You can cover events as they happen and even broadcast the video live since there is an option to do so now on YouTube. You may also post videos about your personal travels.

 

13. Exclusive program

Not all programs are on TV because you can produce a show on this site.

 

14. Animation

Original animated features are also plenty on this video sharing site. One of which include Happy Tree Friends although their sense of humor is gruesome. 😀 Flipbook animation can also be considered if you have the flair for art. One example is the channel of user etoilec1. It features several animations using anime fight scenes and music videos as theme. This type of animation is done by literally flipping pages of a sketch notebook filled with drawings. Flipping will make the inanimate art appear animated when your illustration is sequenced for every movement of the character.

 

15. Compilation

Scour this video site for related videos and make a compilation such as the best funny animals’ collection and etc. Download the videos through a YouTube downloader software and combine or edit the videos through a video editing tool.

 

16. Tech reviews

If you have new gadgets handy, why not make a hands-on video review about it? You can also post a video of the item being un-boxed. Looks trivial but it actually sells. 🙂

 

These are just some of the video ideas you can apply to maximize monetization opportunity through the YouTube Partner Program.

 

Do you have ideas not included in the list above? Do let us know! You may also like, tweet, and share this post!