Category Archives: Business

Why Data Backup is Important for Business

data backup

In this age of digital technology, your business is left behind without data backup. This is necessary to preserve important files including documents, contacts, emails, and other company files.

Although innovative options to save data are offered now, traditional methods are still available. These include computer hard drives, file storage disks, NAS or SAN, and other related storage solutions products. Utilizing these types of data backup solutions can be administered within the company’s budget and organization.

Online and offline data backup

Aside from data backup internally accomplished within the company’s bounds, your company may also take advantage of external services offering data backup solutions. These services offer online and offline data backup options. The former refers to web based data storage while the latter refers to file saving through a physical remote location.

Online data backup is often associated with cloud storage. This service enables subscribers not only data backup but also file access remotely. Any device with Internet connection can access the company’s files from any location and even while on the go. Offline or sometimes referred to as off site data backup on the other hand, still utilizes the Internet to automatically store specified files onto the receiving remote network location.

Traditional versus modern data backup

Between traditional and modern methods of data backup, the most obvious difference is the presence or absence of a physical storage. Traditional options are often accompanied by physical file backup solutions while more modern options are often without actual devices except for offline data backup.

The issue of cost will be dependent on certain factors. Although the old way appears to be less costly, the price of innovative solutions can be justified. There is also a note on convenience. The traditional ways require manual intervention in order to save files. New methods on the other hand are often on auto pilot. The data capacity is also often limited for the traditional while more files can be saved using modern ways. As for safety and security, newer data backup options are more reliable. The tendency of lost files due to natural disasters and even theft can even be avoided through these.

The importance of data backup for business

In relation to the possibility of losing files, businesses are taking advantage of either online or offline data backup in order to protect the company. Important business data when not backed up can impair the company’s operations in case data is lost and cannot be recovered.

The notion that brand new computers are sufficient to store files is wrong. Even new work computers can potentially be harmed by viruses, spyware, and other malware over the web. Thus, sales input, employee or customer data, and other company information must be backed up.

In connection to impaired operations, a company’s overall productivity for employees is also affected due to lost, corrupted, or missing files. Without a feasible data backup plan, businesses will suffer from lesser number of processed orders or transactions from customers and fewer tasks accomplished from employees.

Lesser orders or closed deals of course, convert to a smaller percentage of sales conversion. In other words, the company’s profits are lost due to the lack of data backup solutions.

Data backup solutions are necessary for any company to thrive in this modern world of technology. Data backup saves a business from potentially losing important data, losing work efficiency as well as productivity, losing money for expensive and sometimes ineffective data recovery, and losing sales or profits too.

The Best Ways to Integrate Technology into Your Business


When it comes to establishing and running a successful company, you’ll have to keep up with the times. This means that you’ll need to implement various technological solutions into your business structure so that you can grow and develop with the competition. After all, everyone is utilising the latest tech in their companies and you’d be left behind if you failed to do so yourself.

Although a simple concept, actually integrating these modern-day commercial conveniences into your business can be quite complicated. Below, you’ll find a list of essentials that you’ll need to consider so you can conduct this job in the right manner.


Create a Full Business Plan

Even before you’ve made any concrete steps forward, you’ll need to include the right technological options in your business plan. From the computers you’ll use in your office to the various online platforms you’ll utilise when marketing, everything will have to be included in your initial strategies. In this way, the tech will form a crucial part of your business rather than just being whacked on as an afterthought. Afterwards, you can establish your office space and commercial strategies while integrating all important pieces of technology from the beginning. Your operations and customer service will thus be more consistent as you’ve used these modern day digital and electronic marvels from the start.

Be Clear about Your Options

If you’re unsure about the scope that these new technological advances can bring, we recommend that you get in touch with someone who can help advise you on the best course of action. For example, a reputable commercial real estate agent can tell you what’s available out there when it comes to modern facilities in a professional working environment. In another instance, you can talk with a digital marketing guru about online advertising, social media and website design so you can integrate these into your corporate structure as well. In this way, you’ll be able to make a smarter choice when it comes to cheap offices to rent and commercial Internet platforms. By talking to the right people, you’ll have a better idea of what is available out there and which technologies are more useful when it comes to expanding your business opportunities. You’ll then be able to integrate these into your structure and policies from the moment of establishment.

To get a better feel for which options are most important for your company, you’ll have to ask yourself the right sort of questions. Some of the most common are listed below:

  • Which tasks are repetitive and could possibly be automated?
  • Are there any tasks which take up too much of your staff time?
  • Are you using paper storage too much for a modern business?
  • How quickly do you have to find certain info for your customers?

Of course, these are just some of the most important matters which you should think about. The specifics of your office layout and your commercial processes depend on your particular structure and goals so it is up to you to go over the individual details.

Establish Clear Goals

Finally, you’ll need to set some targets when it comes to integrating this technology within your workplace. In the planning stages, set a date when you want everything to be completed so your modern day office is up and running as required. After this, write down some clear objectives relating to the outcome of the next tech you have installed. Whether this has to do with client sales, customer satisfaction or staff productivity is up to you and the type of technology you have integrated within the company. Just think about where you want to be and how you’re using this tech to get you there.

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How Apps Are Changing Our Customer Service Experience

how apps are changing our customer service experience

We’re rapidly approaching a time (and may have already reached it) where people are more likely to use the Internet by way of a smartphone or tablet app than through an Internet browser. That means that all facets of online business, including retail, customer interface and customer service will eventually be available through a mobile version of the store.

Apps have already changed the way we shop; now, they are beginning to change the way that we pursue and are given customer service and assistance.

While there aren’t many companies who provide customer service apps, the ones that do are only a microcosm of a growing trend among businesses that have customer service being delivered in the following ways:

  • Quickly, with immediate access to resources and assistance
  • Less focused on calling and more focused on live online help or easily searchable FAQ pages
  • A central location for engaging with customer service and finding information

Since so many people are moving away from Internet browsers and depending more and more on their smart phones for accessing the web, it makes sense that companies would be seeking for a way to incorporate their customer service into the world of smartphone and tablet apps.

While it’s true that you can always call customer service via your smartphone, it’s not the most typical way to get things done anymore.

The challenge for the business app world is whether or not an app can take you through that process more quickly and with less stress.

Is an app actually better?

On a basic level, customer service apps are centralizing the support and customer service elements that were previously stretched between web pages and telephone calls.

The question is now whether or not setting things up that way is less stressful and time-consuming than the other options that are still in place for many companies. A lot of brands have an app for their store or business, but are hesitant to release an app that is specifically for the purpose of providing customer support.

Typically, when a customer needs support, the added time of having to search for and download another app isn’t an attractive option simply because you’ve now added two other steps to getting a desirable solution.

When presented with that scenario, someone who’s having a problem that they want dealt within a timely matter is still more likely to call instead of go through the trouble of finding an app.

The Future of Customer Service Apps

That’s not to say that apps aren’t going to play a role in the future of customer service; however, it is more likely that they’ll be consolidated into the company’s main app, or their most popular one that would have likely been downloaded already.

As previously mentioned, this will further contribute to the trend of consolidated customer service that mobile applications have already started to create.

We’ve got some ground to cover before any kind of significant percentage of customer service is delivered by way of a mobile or tablet app, but there has definitely been some shifts in the way consumers interact with websites and web-based companies.

Whether or not those apps prove to be more convenient than a computer and a phone number will determine their success.