Coding, HTML, JPG files, Flash animations, and so on; the modern website can be pretty intense where technology and design are concerned. It can take an actual degree of some kind or another to really know just what you are doing as you begin to layout the different pages of a website or blog. As things begin to get interconnected or to feature more advanced functions; think scrolling galleries, videos, and more, it can be almost impossible to know just what you are doing.
Let’s not forget that all websites and blogs require the use of things like Meta data, tags, and titles that the website or blog reader may not even see. These are things that are meant to make the page readable by a search engine in order to allow an audience to actually find it.
So are you brave enough to design your own website or blog “from the ground up?” Few people are willing to even consider it but the alternative is not all that appealing either. That is because the use of a template can often make your website look exactly like hundreds of others. Opt for one that a few of the competitors have selected and you may not be able to actually compete against them due to plain, old fashioned confusion on the part of the viewer.
An Optimally Optimized Answer
Is there some sort of middle road or compromise between these extremes? The use of WordPress is often viewed as an ideal solution because it is one of the most user-friendly platforms and because of the many premium WordPress themes available. Unlike all other template-like options for websites and blogs, the themes are not inaccessible or locked from being altered.
Instead, all WordPress themes have open source codes and can be changed to suit the needs of the owner. So if you know enough about coding or HTML to make a few simple design changes (such as using custom colors or images) you can easily do so, and yet you also get to retain the optimized design.
This is the other part of WordPress that makes website design relatively painless and that is that straight out of the box, the platform makes pages of all kinds up to 90% optimized for search engines.
So you need to know almost nothing about the best SEO in order to begin doing quite well on the major search engines. You do need to dedicate the time and effort required for market research, as even the very best platform cannot intuitively fill in the blanks with the best terms and keywords.
However, if all you have to do is know your audience and what words to use to reach them, it makes your life that much easier.
In addition to the fundamental superiority of the WordPress design, there is the third level of benefit which is the ability to use a large number of plugins and widgets that can really optimize performance and results.
For example, there are many social media tools that can let you make it easier than ever for viewers to share your content. Let’s say you are an artist and you want a scrolling gallery of work on the site, there are plugins for that and this could be up and running in a matter of minutes. Let’s also say you want people to be able to like or share these images on social networks, there are plugins and widgets that allow this to happen and you get the SEO results!
Using WordPress is simple, but not so simple that you get a “plain as white paper” website or blog. Instead, you get something you can customize and refine to provide you with the best results imaginable.